About Us

Master Barber & Founder

Stefan Avanzato

With over 15 years of experience.

Stefan Avanzato is a London-based hair stylist and grooming consultant. Having spear-headed some of the key salons in London for the past 15 years Stefan decided to launch his eponymous barbershop and consultancy in 2018.

During his grooming career Stefan has been involved in numerous projects. From styling the Dolce & Gabbana and Ada + Nik runway shows during London Collections: Men to collaborating with charity Style for Soldiers and travelling to Senegal as part of the Project Africa initiative.

Stefan’s diverse clientele – from high-profile individuals to globe-trotter businessmen and fashion heavyweights – keeps his finger on the pulse of the ever-changing grooming industry making his work evolve constantly.

Barber & Manager

Francesco Cheruseo

Creative Italian flair based in the heart of Mayfair

Francesco Cheruseo is a talented and established barber with 9 years of experience at his fingertips. As a classically trained artist and having worked for the likes of Dolce & Gabbana, Francesco is a natural fit at Avanzato Grooming Lounge.

He began his career as a Junior Barber at the young age of 15 in a traditional barbershop in Sorrento, Italy. Willing to start from the bottom and make his way to the top, Francesco would spend his afternoons at the salon helping the professionals, fascinated by the techniques used. Fuelled with a new found passion, Francesco enrolled himself  at the National Academy of Italian Hairstylists, a private academy for the best. Upon graduating, he took a full time position at one of best barbershops in the city of Campania, while also continuously honing his skills attending courses like “Barber Match”, “Wahl Workshop” and “Shorem Barber´s Workshop” whilst also nuturing a competitive streak by taking part in the “Italian Hairdresser Championship”.

Since his move to London, Francesco has learnt from the very best in the men´s grooming field, where he made a solid start at Murdocks, where he was promoted. Impressed with his work, Dolce & Gabbana offered him a position in their salon where he flourished. Having seen his talent, Stefan Avanzato asked Francesco to join his team at the very first grooming lounge by Stefan Avanzato.


Samuele Frank Jr Bartolotti

Samuele, or Sam as most know him, is a talented and enthusiastic barber with Italian, Canadian roots.

Sam’s barbering journey is filled with passion for men’s grooming and is born from his childhood years where he would watch his grandfather who was well known as the “true Master Barber” of his home town.  With over 7 years of experience, Sam brings a strong eye for detail and a modern twist to our barber portfolio.

Sam started his hairdressing journey in Italy and would spend his mornings at the grooming school followed by afternoons practising and refining his cutting techniques. Well recognised in the industry in Italy, Sam decided to venture to the UK to continue to develop his skills in the barbering space by working among some of the best brands.

Wanting to expand on his experience, Sam later achieved a level 3 diploma from Mike Taylor and continued on at the flagship store in Bournemouth.  Sam later moved to London to work in the exclusive Acqua di Parma barbershop in Selfridges.

Sam has appeared as an Educator and Guest artist for Andis Company,Takara Belmont,VCTC and GBBA in big stages like Cosmoprof Bologna, salon international & Barber UK. Sam has a great style about him and is loved by clients for his friendly nature and unique style. You may have also spotted him in The GQ Magazine as one of London’s top barbers.

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